BetterHelp
Best overall for men — massive therapist network, easy to switch
BetterHelp's size works in its favor here. With 30,000+ therapists, men can specifically request someone who works with male clients on traditional masculine norms, identity, or career stress — and actually find a match. The platform doesn't market specifically to men, but the depth of the network means the right therapist exists. Cost is $65–100/week without insurance.